1. Who we are
Urban Brief (“we”, “us”, “our”) is a sole trader business providing planning insight and advisory services to homeowners, investors, agents and developers across the UK.
Main contact email: enquiries@urbanbrief.co.uk.
2. What this policy covers
This policy applies when you:
- submit an enquiry via the Urban Brief website;
- complete a lead form via Facebook or Instagram adverts; or
- purchase or request a Planning Reality Report or related service.
3. Information we collect
Depending on how you contact us, we may collect:
- your name and email address;
- property postcode and project details you choose to provide;
- communications between you and Urban Brief.
We do not collect unnecessary personal data and we do not require phone numbers for initial enquiries.
4. How we use your information
Your information is used solely to:
- review your property and planning context;
- respond to your enquiry;
- deliver purchased services such as Planning Reality Reports; and
- administer payments and business records where applicable.
5. Lawful basis for processing
We process personal data under one or more of the following lawful bases:
- performance of a contract (where you request or purchase a service);
- legitimate interests (responding to enquiries and operating our business);
- legal obligations (accounting and tax requirements).
6. Sharing your data
Urban Brief does not sell or rent personal data. We may share limited information with trusted third parties only where necessary, such as:
- payment processors (e.g. Stripe);
- advertising platforms that collect lead forms on our behalf (e.g. Meta).
7. Data retention
Enquiry data is retained only for as long as reasonably necessary to respond and manage records. Service-related data may be retained for statutory accounting periods.
8. Your rights
You have the right to request access to, correction of, or deletion of your personal data. Requests can be made via:
Email: enquiries@urbanbrief.co.uk
9. Cookies & analytics
Our website may use basic analytics and cookies for performance and usability. You can manage cookies through your browser settings.
10. Updates to this policy
This Privacy Policy may be updated from time to time. The version published on this page is the current version.