Add planning clarity to your deals.
UrbanBrief exists to remove planning guesswork from sales, auctions and acquisitions. We give buyers a professional view of what planning policy is likely to support — without you giving planning opinions or risking misrepresentation.
Where we fit
- Properties sold for development potential
- Auction lots needing quick planning clarity
- Residential / mixed-use conversions
- HMOs, office conversions, intensification
Why UrbanBrief works for you
De-risk your listings
Offer buyers a Planning Reality Report so they hear a professional planning view instead of guessing from listing text.
Qualify serious buyers
Buyers who order planning insight early are far more likely to transact. It cuts noise, not leads.
Keep control of the relationship
We don’t compete with you. You keep the client. We provide planning intelligence behind the scenes.
Example – avoiding a bad deal
Scenario: Buyer wants to convert a house into an HMO before auction.
UrbanBrief reviews local Article 4 direction, HMO saturation policy, recent refusals.
Outcome: PD not applicable. Policy strongly against further HMOs in that street.
Buyer walks. You avoid a collapsed sale and professional embarrassment later.
Use us on one deal first. No retainers, no long-term commitment.